Understanding Design Principles

                                         https://www.pinterest.ca/pin/316237205061078358/ 

Balance/Contrast

•  the product is showing in a glass bottle 
• The center product is Jack Daniels

Rhythm/Repetition

• white print is used in the text for it will stand out in the black background 

Emphasis/Alignment

• The product is showed up close

• They use big front letters on the top of the page and little ones at the bottom.

Unity/Proximity

• The background is done in black  
• The product is lined up with the text